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Embracing The “NEW NORMAL”

Our routines have completely changed as our lives are upheaved by Covid-19. Work, school, home and social lives have all been significantly altered. All the changes that have taken place become our new normal.

As the world starts to reopen after months of lockdown, business activities gradually resume albeit with much higher caution. As business leaders prepare their employees to embrace the new normal, here are some steps to consider:

1. Change mindset
Getting used to the new normal is the key to survive instead of indefinitely waiting on the sideline. Anticipating the road ahead will be tough as the whole world is trying to make a come back. Expect other “wars” even after we win against Covid-19. Be realistic, be vigilant and be prepared.

2. Implement new guidelines
As government imposes new health and safety regulations, companies also need to set up new policies for their employees to adhere to. Strict guidelines must be practiced diligently without compromise to ensure safety. To keep business afloat, new business strategies must be adopted to keep existing clients and to win new ones. Be flexible when needed, be creative at all times.

3. Build up confidence
As much as we need to reassure our clients that they will continue to get the best services, we also need to motivate our employees to ensure that they will continue to deliver the best. Make our clients and employees believe that they can depend on us before and after the crisis. Be a leader, a good one.

4. Embrace technology
Implement digital transformation throughout your company. Optimize digital marketing. Make technology work for you. Accept that virtual is the new real.

5. Use capital efficiently
Reduce costs and save capital. Consider remote workforce. Use Serviced Office, Coworking Space or Virtual Office to reduce capital and overheads. Invest in human resources. Be smart in spending your dollars.

Embracing the new normal does not have to be unpleasant if you are willing to change your mindset and behavior for survival. After all, Charles Darwin once said: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change”.

The above article is contributed by Amethyst Executive Suites, provider of Serviced Office, Coworking Space and Virtual Office with offices located at Sahid Sudirman Center, Jl. Sudirman (Central Jakarta CBD) and 18 Office Park, Jl. Simatupang (South Jakarta CBD). To find out more about our services and promotional offers, please visit or call +62 896 3694 1711 (Sahid Sudirman Center) or +62 896 3694 1722 (18 Office Park).

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